Category Archives: Blog

Why It Pays To Wear a Helmet When Cycling or You Could End Up Needing a Dentist

By Jennifer | April 18, 2021 | Category Blog

Cycling can be a thrilling and enjoyable exercise, but it can also be extremely dangerous. That is why it’s essential to wear a helmet while on the road. In case of an accident, you can injure your face and break your teeth. This means you have to see a dentist to take care of the problem. In severe cases, death can occur. Cases of cycling accidents have been on the rise. In 2020, 11 riders died in New Zealand; while many were road accidents, one, in particular, was from not using a helmet. The lack of not wearing a helmet is a leading cause for the increase in death cases on the roads. Learn the risks of not wearing a helmet and why it pays to have it on.

Helmet use for a bike

Don’t forget a Helmet, Or you might need Dental Work!

Exposes Yourself to Injuries

Wearing a helmet is of great significance when cycling. As you know, there are unexpected situations that can happen on the road and result in an accident. If this happens and you don’t have your helmet on, the chances are high that you will succumb to injuries. You don’t want to sustain serious injuries, right? Why would you expose yourself to injuries when you can prevent all that by wearing a helmet? A fatal accident can result to head injuries that extent to your facial body parts, including your teeth. As you already know, this part of the body is extremely sensitive and vulnerable to injuries as well if you don’t wear a helmet when cycling.

A helmet should protect you from injuries. In case of an accident, you will provide a substantial degree of protection to your head if you’re wearing a helmet. It makes sure that you don’t expose your face. The unfortunate thing is that if the accident is fatal, it can lead to death, considering that your head is a vital and sensitive body part.

It is Costly Not to Wear a Helmet

Based on the above information, it is costly not to wear a helmet. In the event that you get involved in an accident, you will have to treat the injuries that you sustain. The cost of going to a doctor or specialist is not cheap, depending on the degree of injuries you sustain. For example, if you break your teeth or you happen to lose some of them, you will need a dentist to fix the problem. Visiting dentists is not a cheap affair, especially bearing in mind that you could have protected yourself in the first place. Instead of having to go through the struggle and pain of extra expenses, it is prudent to invest in a good helmet. In the long run, this will prevent you from the costs resulting from not wearing a helmet.

It really pays to wear a helmet when cycling. If you do, you will not only protect your head but also avoid the need of seeing a dentist or any other specialist because of the injuries you may sustain. Ensure that you wear a helmet every time you’re riding your bike. It’s the best thing to do to remain safe!

In Simple English – What is Internet Marketing?

By Jennifer | February 20, 2016 | Category Blog

The phrase ‘Internet Marketing’ can mean a number of things; originally this was simply when you had a website displaying information that is useful with banner advertising placed strategically around the content for visitors to click on. Later that has developed whereby so called, self-recognised internet ‘gurus’ advertise a course that will make you thousands of pounds using their Internet Marketing course overnight.

However, today this has now evolved in a broader sense a way that a company can increase their exposure on the internet to increase sales. A company may already have an existing marketing strategy that involves a lot of offline marketing techniques, such as network marketing, television, radio or newspaper advertising. Internet Marketing simply allows the company to increase their exposure and enhance their branding.

As more and more people decide to stop using traditional methods to find goods and services that they are looking for, Internet Marketing is becoming a more and more important method to gain trust, customers and ultimately additional revenue for the firm. As we move into the 2nd half of this decade Internet Marketing will become the primary source of many companies marketing methods and in doing so will allow good a Internet Marketing company to prosper.

Any Internet Marketing company will essentially do one of 3 things for a company it provides its services for:

  1. To advertise its services online, for its brand and what potential customers are actively searching for.
  2. Be able to track existing customers and then, find out their demographics to increase overall revenue.
  3. Sell goods or advertising space over the internet.

Internet Marketing Components

The creation of a dynamic, friendly content rich website that entices potential customers to use the company’s services, while viewing the website on a desktop and on a mobile device. To inform existing, or future customers of their goods and services, or perhaps to capture leads or emails.

Search Engine Marketing

There are 2 main options here to increase the exposure that a company has for their services using search engines;

  1. Using the Google Adwords programme, whereby you are paying Google money to display your company in the listings on their front page for specific phrases that potential clients are using to find your services. This is the quickest option an often more expensive option.
  2. OR you use find a suitable Search Engine Consultant who understands the complex algorithm that Google has developed to drive its rankings forwards and push your website’s positions further up the top of the natural listings. This method will bring more traffic and business, but the method takes a lot longer – in the long term this method is cheaper.

Email Marketing

This is simply using a list of emails that can either be gathered, or bought and then distributing information about goods or services that are currently being sold by a company.

There are a number of email marketing methods that are used and this is very similar to the older more known ‘direct marketing’ methods.

Banner Marketing

This is very similar to the traditional methods of advertising in a newspaper or magazine, whereby a website that has a strong following and is known in a specific niche and then charge other companies wishing to advertise in that space.

Press Releases

A press release, is exactly what is says on the tin – you release information about a company or service that wishes to have their information distributed to local news agencies online.

As you can see there are a lot of Internet Marketing options available today for marketing your business online.

Safety Tips of Cycling

By Jennifer | May 10, 2015 | Category Blog

For decades, cycling has served as a means of transport as well as a pastime activity to many individuals. However, it has also recorded high number of deaths across the world, prompting most countries to develop traffic laws guiding cyclists. There are a number of measures that you as a cyclist can take to reduce the chances of being hit by a car. The following are some of the basic ones.

Familiarize with traffic laws — various countries or states have different traffic and cycling laws. It is important to first learn what the law dictates about cyclists before hitting the pedals. Motorists will most likely respect your place as a cyclist if you are riding in accordance to the traffic laws.

Keep to the far right — while riding, it is best to ensure that you keep to the far edge of the road as much as possible. Avoid riding against oncoming traffic as this may lead to accidents. However, where your speed matches that of other traffic, it is advisable to join in the traffic. This ensures that other road users can clearly see you In narrow sections of the road, it is also advisable to join in the flow of other traffic to ensure you are clearly visible.

Use hand signals — the gravest mistake most cyclists make is to assume the importance of simple hand signals. Using hand signals informs drivers and other bicyclists of where you are about to go and enables them make calculated decisions. This is very necessary especially while you are shifting lanes.

Ensure you have a headlight — riding at night can be a tricky affair especially when you don’t have your headlights on You should also make sure that the rear reflectors are working properly. The first thing that a driver spots at night is the glare of the reflectors or the headlight. If you ride without the headlights or reflectors, it might be too late for a motorist to have sighted your presence on the road to make a decision.

Be keen — it is always good to be alert and aware of the general surrounding. It is necessary to know what is ahead or behind you, or even beside you You may be riding on the far right when suddenly the motorist alongside you decides to pull over. In this case, yelling or braking may come to your aid. Also, watch out for parked cars. Most people open doors without looking.

Helmet — most countries require that bicyclists wear helmets for their own protection. Helmets are important since they prevent head injuries in case of a fall.

IMPORTANCE OF CYCLING

By Jennifer | May 10, 2015 | Category Blog

Cycling is one of the best decisions we can ever make in life to boost fitness, bank balance, health or an environmental choice. There are so many benefits of taking the two wheels.

It’s much faster getting to a place. Commuting by cycling is much easier and faster than using cars in places where there’s jam especially in rush hours.

Cycling helps in sleeping more soundly and deeply. When done in the morning, it helps in getting sleep faster when we retire to bed. School of medicine researchers in Stanford university advised that insomnia sufferers should cycle for at least twenty minutes every day, this will help to reduce the time to fall asleep by half and increase sleep time by almost an hour.

Cycling outside exposes us to daylight which helps our circadian rhythm back in sync and also gets rid of body cortical, the stress hormone which prevents deep regenerative sleep.

Riding a bike is also important in protecting our skin against UV radiation harmful effects and reduces the signs of ageing, making us look younger. This is because increased circulation through cycling delivers oxygen and nutrients to skin cells more effectively, while flushing harmful toxins out of the body. It also reduces the appearance of wrinkles and speeds up the healing process.

Cycling is also important in improving sex life since being more physically active improves vascular health thus boosting sex drive. Men who exercise have the sexual prowess two to five younger, while women who are physically fit, menopause delays by two to five years. Aged men who cycle have a lower risk of impotence than those who do little exercise.

Good for breeding. Women who do regular exercise during pregnancy have easier, less complicated labor, faster recovery and have better overall mood throughout the pregnancy period. Cycling during the pregnancy helps in conditioning the mother and protects the foetus.

Pedaling increases our brain power since it helps us build new brain cells in the hippocampus, that’s the region responsible for memory which deteriorates from the age of thirty and above. It’s also important since it helps to beat illness, hence keeping the doctor at bay. It makes immune cells more active and ready to fight any infections.

Cycling as a family helps enjoy a healthy family times since its an activity the whole family can do together. Young ones and old ones too can also join riding and enjoy it too.